Decorating the face is a practice that dates back to ancient times. Enhancing facial features is nothing new, and there are certain features that makeup users still emphasize today.
One of these features that people will always want to highlight is the eyes.
Eye makeup products can significantly alter the way your eyes appear. From neutral products to dark and sultry or even neon makeup, people love emphasizing their eyes with cosmetics.
No wonder the global beauty industry was valued at a whopping $380.2 billion in 2019!
Today we will break down 9 eye makeup tips, tricks, and ideas to make your eyes pop!
- Know Your Eye Shape
One of the most helpful pieces of advice for nailing your eye makeup every time, regardless of what look you are going for, is knowing your eye shape.
When we say eye shape, we generally mean the skin around your eyes— not your actual eyeballs. Socket depth and spacing, skin elasticity, as well as the angle and amount of skin play parts in determining your eye shape.
Other factors that go into determining your eye shape include the prominence of epicanthic folds and your canthal tilt. Epicanthic folds are skin folds covering the inner corner of the eye, while canthal tilt is the degree to which your eyes angle up or down.
Some of the most common eye shapes include monolid, hooded, almond, round, upturned, and downturned eyes.
Use this helpful guide to determine your eye shape if you are unsure of your eye shape.
- Use Serums
In makeup, there are no rules. But, one way to ensure a beautiful eye makeup look is by following the less is more principle.
Using serums for your eyelashes and eyebrows can promote the length and thickness of these fine, delicate hairs.
When your eyelashes and eyebrows are naturally fuller, less product is required to create a dramatic or voluminous look. Serums also promote hair strength, so they are less susceptible to falling out from application or removal of product.
- Take Care of The Skin Around Your Eyes
Another measure you can take to ensure your eye makeup stands out is to prevent the development of wrinkles.
Wrinkles are problematic for eye makeup looks that require a lot of product. They prevent eye makeup from adhering to the skin, which creates fallout and patchiness.
Fortunately, there are many things you can do to actively prevent the formation of wrinkles. To name a few, you can…
- Be gentle with the skin around your eyes—don’t rub too hard
- Use gentle, non-waterproof cosmetics
- Stay hydrated
- Protect your skin from the sun
- Apply moisturizers and anti-aging creams
- Lashes, Lashes, Lashes
One of the most effective ways to make sure that your eyes pop is to draw attention to your eyelashes.
And, one of the easiest ways to do this is to use false lashes!
False lashes come in all shapes and sizes and include single-use or reusable strip lashes as well as magnetic lashes. But, these can become time-consuming and costly.
That’s why many people are switching to eyelash extensions.
A professional applies the lash extensions once, then they last for up to six weeks until touchups are necessary. They add instant, seamless volume that is perfect for on-the-go makeup users looking for a one-and-done application.
Plus, lash extensions give your real lashes a break from damage caused by constant application and removal of makeup products.
Curious about which application tools professionals use and love? Check out this article for everything you need to know about this popular form of fake eyelashes.
- Get Creative With Eyeliner
Eyeliner can make or break your eye makeup look. Whether you are going for retro-chic, a natural glam, or a bold and futuristic look, eyeliner can pull everything together.
For retro looks, a classic black cat-eye evokes the charm of decades past.
For a natural glam, a thin brown liner can draw attention to a subtle smokey eye.
And for a bold or futuristic look, get creative and experiment with a graphic liner. You can find eye makeup ideas for graphic liner styles anywhere!
- Try Halo Eye Makeup
A ‘halo eye’ is an eye makeup look created using eyeshadow and is great for drawing attention to the eyes.
The darkest colors of the look go in the inner and outer corners of the eye, while the lightest color goes in the center and aligns with the iris. Place concealer in the center before placing the lightest color to brighten it, and place glitter or a metallic shimmery shade on top.
For the bottom, you can apply a medium shade or replicate the process from above for added drama.
- Brighten Your Inner Corner
Adding a white or shimmery light color to your inner corner is another sneaky way to draw attention to your eyes.
By highlighting your inner corner, the lightness of the product bounces off of the white in your eyes and makes them appear bright and glowy.
This is also helpful when you want to emphasize existing eye makeup, as the contrast between light and dark will pull the focal point up at your eyes.
- Whiteout Your Water Line
This is another subtle eye makeup tip that also draws attention to your eyes.
Sometimes, wearing a lot of dark colors on your eyes can make them appear small and closed. Adding lightness back in at the waterline makes your eyes appear larger.
Or, complement a minimal makeup look by adding white to your waterline to create the appearance of youthful, glowy eyes.
- Choose Contrasting Colors
The last tip we have for perfecting eye-popping makeup is to choose shades complementary to your eye color.
This can be achieved with eyeliner, eyeshadow, or mascara.
For example, to make green eyes pop, try smudging a purple eyeshadow below your bottom waterline. For blue eyes, draw a flawless, fanned-out graphic liner in orange. Get creative!
Do What Makes You Confident
As we’ve said before, there are no rules in makeup. It exists to express and empower the wearer, so do what makes you feel good!
From knowing your eye shape to caring for your skin to using products strategically, eye makeup is a fun and easy way to enhance your look!
If you’re eager for more ways to master your cosmetics, check out our beauty column for more awesome information!