Managing the Content Marketing Landscape

One of the most powerful content marketing software resources currently available to internet marketers is the keyword research tool. This software provides the ability to rapidly analyze large, real-time market data around the keywords you are optimizing for. This allows you to find profitable keywords and content and makes it very easy to implement changes. Here are some important tips to make sure your keyword research tool delivers what you need.

Integrated Systems

When selecting a keyword research tool, always look for an integrated system that brings together your website, articles, and social media marketing efforts. Keyword tools should also include tools for tracking performance and tweaking strategies for optimum results. Some of the more expensive marketing software landscape companies offer advanced features that are not necessarily needed for most marketers. You can find solid, mid-range, and inexpensive tools that will serve your purposes. StreamOZ is one tool that is frequently used in marketing because it helps boost metrics and increase engagement. 


Make sure the marketing software landscape includes the ability to import Google Analytics Content Management System (CMS) data. Google’s Content Management System is extremely useful for marketers because it streamlines the process of creating, publishing, and managing content. By using the Content Management System, marketers save time and money by not having to hire a copywriter or write original articles. Instead, the content is created based on keywords and keyword phrases and is then stored in a unique, organized system. The benefit to a Content Management System vendor is that they integrate all of the marketing technology you need to create powerful campaigns.


Another key feature to focus on when choosing a keyword research tool is the ability for you to easily outsource tasks. Some of the more expensive keyword tools and vendors will allow you to outsource services such as optimizing content, social media efforts, pay-per-click advertising, and PPC services. A lot of these services are being offered at higher prices by untrustworthy vendors on the internet. However, there are affordable, middle-of-the-line vendors that provide solid marketing software landscape features.

Hybrid Platforms

One of the biggest trends in the marketing software landscape is hybrid platforms. These platforms include web, iOS, and Android apps. Web marketers have been using these hybrid platforms for years to effectively create mobile sites. Now, it is becoming easier to create sites for iOS and Android smartphones. Marketers have learned that it is easier to monetize these platforms than it is to market to the mobile web. This allows marketers to target audiences that use their devices regularly.

Content Marketing

By creating an effective content marketing strategy, marketers will be able to promote their products to those in the greatest need of those products. In order to take advantage of this, marketers must choose the correct platform. Some of the biggest benefits for marketers who select the right platform are faster monetization, greater access to in-depth analytics, and tighter integration with social media networks. In fact, most marketers say the wrong platform has left them with nothing but a bunch of analytics information. A content marketing strategy that does not focus on social media is destined for failure.

Customer Needs

Another important part of the marketing software landscape is customer communication needs. This includes everything from email marketing to call center management. There is no way marketers are going to get customer feedback without a set of solutions to address each customer’s communication needs. Marketers must ensure that all communication needs are met. This includes addressing the customer’s primary needs as well as secondary needs. This will make it easier for marketers to pinpoint customer issues before they become large hurdles to success.

The Bottom Line

Overall, the marketing software landscape is an ever-changing landscape. Marketers must remain adaptable to keep up with technology and the ever-changing consumer expectations. By staying on top of emerging trends, content marketers can design an effective marketing strategy that engages their customers while generating revenue.