By now, you probably know that YouTube is a hub for videos globally. With billions of videos and users, it is no surprise that brands invest in YouTube marketing to further their brand. As a budding brand, you need to create a content marketing strategy and optimize it on every platform that you use. In this article, we talk about YouTube marketing and steps that you can take to get started. Here’s what you can do to start:
Make an excellent first impression
As you may have guessed, you need to set up an attractive YouTube channel because no amount of marketing can do you any good if your channel is not appealing.
With too many content creators vying for the attention you are, you need to be on the top of your YouTube marketing game. You need to make an excellent first impression to make them want to stay on your channel. Making a good first impression involves uploading a quality profile picture, using a catchy name for your channel, a cover photo that stands out, and a concise bio.
Your profile picture must contain your brand logo. A catchy name is needed to because you want to be memorable. Write a concise bio that tells people what your channel is all about and what you can do for them. Be sure to include website links, other social media channels, etc.
Creating content is the pillar of success on YouTube or any other platform. You need to consistently create valuable content to drive traffic and generate leads. The first step is to find your target audience. Picking a niche and becoming a credible source of valuable information is paramount to gaining mileage on YouTube. Instead of addressing broad topics, go all-in on your niche.
Put out content every day and experiment with different kinds of videos. You can upload short videos, documentaries, Vlogs, short films, music videos, etc. Experiment until you find out what kind of content works the best. You also need to optimize your content for Search Engine Optimization (SEO).
If you are talking about a subject like Pokemon, for instance, you will have to do a bit of keyword research and find out which words are being searched for. Use these keywords in your title and video description to rank high on Google searches. An example of this is ‘pokemon videos YouTube cards‘.
Call-to-Actions (CTA) are important
Do not underestimate the value of using a CTA in your videos and the descriptions. You want to increase your viewership and engagement. What better way to do this than to get your audience to participate? If your content is good enough, you can use CTAs to get your audience watch other videos, subscribe, visit your site, by your products, and so on. CTAs can help you generate leads.
You can use YouTube cards, generally at the end of the video, to issue CTAs. However, you may also use them at certain points in your video. YouTube end screens are primarily of the following types:
YouTube Cards are of the following types:
Do not forget to Cross-Promote your content
Cross-promoting your content is vital to drive heaps of traffic to your site and generate leads. Instagram, Facebook, LinkedIn, etc. are home to millions of users, which means you are highly likely to find your target audience on these platforms.
You can post and optimize your content on these platforms and redirect your followers to your YouTube channel. You could also repurpose your existing YouTube content for Facebook, Instagram, and YouTube to boost your chances of getting people to visit your YouTube channel. Another thing you should consider doing is building an email list.
An email list helps you create personalized content for your prospects and contact them directly. There are tons of guides on how to build an email list. For example, you can search for ‘how Etsy sellers can build an email list.’
Learn how to track and study YouTube Analytics
No content marketing strategy is effective without learning analytics. Learning how to track YouTube Analytics, Facebook Analytics, Instagram Insights, etc. will help you determine the performance of your posts. You need to find out how your posts are doing to decide which posts work and which do not, simplifying the process of creating content the works.
How to become a YouTube Partner
Every YouTuber wants to become a YouTube partner. However, there are some criteria to meet before you can become a YouTube partner. See if your channel satisfies the following conditions:
- At least 10,000-lifetime views across all your videos
- At least 4,000 watch hours over the past year
- A minimum of 1000 subscribers
- An approval from YouTube if these conditions are met
If you are not a partner, you will have to create and optimize your content, and build your brand to the point where you have many subscribers. In the meantime, here are a few things you can do to catalyze the process:
Get people to click the video description
Include a CTA to get viewers to click the video description. In your video, ask your viewers to check the video description for more information, and comment, like, share, and subscribe. However, an effective way to do this is to include an incentive your viewers find valuable.
Reply to comments with links
Adding clickable links is a problem. However, you may add clickable links in the comments. If you get broad questions that you cannot answer in a reply, direct your viewers to a relevant link to your website. This way, your viewers get their answer, and you can get some traffic to your site.