Trends Shaping the Content Marketing Space in 2023

The best content marketing agencies, no matter how diverse in their specialties and their expertise, share one common trait: keeping up with the rapidly changing trends that shape the digital marketing landscape. Content marketing, a subset of the broader umbrella of digital marketing, is no different. If you’re curious about what 2023 has in store for the world of digital marketing, keep reading to learn more about the hottest and latest trends in content marketing. 

A Rapidly Changing Landscape

Content marketing focuses on creating and putting out, well, content. But it’s a little more than that. The best content marketing agencies understand that the best content is that which can push sales and drive business growth. 

As times and trends rapidly change, the best content marketing agencies dedicate considerable energy and resources to keeping up with what works and what doesn’t in the new year — and 2023 is no different. With buzzwords such as automation, global connectivity, and artificial intelligence on every pair of lips on the internet, what does it all mean for content marketing?

Here are the latest content marketing trends you should keep a close look out for in 2023. 

Long Form Content

In a world that runs on speed and a blink, and you’ll miss it kind of attention span, long-form content is set to make a strong comeback and take the world by storm. The best content marketing agencies understand the immense value of taking the time to build a strong and trustworthy relationship with their customers, and long-form content allows them the space to do just that. 

Long-form content is favored by the best content marketing agencies as a reliable way of building your brand’s authority and credibility. Along with the extra space — always nice! — for keywords and backlinks, long-form content allows you to comprehensively and authentically communicate with your customers about your business and brand. 

Visual Content

According to a study by AdWeek, posts on Twitter featuring images or visual components can get 18% more clicks, 89% more likes, and more than double the average number of retweets at 150%

. Talk about a picture being worth a thousand words! Visual content can catapult engagement rates to incredible heights across social media platforms. The best content marketing agencies understand this and are increasingly focusing on harnessing the considerable power of visual content in their marketing strategies.

If you think you’re limited to just photographs, think again! Visual content can include a wide range of content, from typography, videos, visual representations of data such as charts and graphs, and even logos! Visual content offers an efficient way of grabbing your users’ attention while also evoking an immediate emotional response from them. The best content marketing agencies understand this and are consequently increasingly leveraging the power of strong imagery in their marketing strategies in 2023. 

Short And Snappy Video Content

What’s better than an image? A video, of course. Open any visually structured social media app of your choice — Facebook, Instagram, YouTube, and take a quick look at the interface. You’ll find a lot of focus on short-form video content — think Reels and Shorts. Everyone is making them these days, from individual users showcasing their adventures travelling to influencers and businesses with large followings. 

Short-form videos are eye-catching — and therefore also attention-grabbing — and punchy and can be used to many versatile ends. With social media platforms like TikTok and Instagram increasingly pushing this form of content, you have a built-in mechanism that may just help you go viral — the ultimate content marketing jackpot. The best content marketing agencies have been keeping a close eye on short-form videos and are increasingly leveraging them in their digital marketing strategies with excellent results!

Precision Based Content

While it’s absolutely true that clear and concise communication is, generally speaking, a cornerstone of effective digital marketing, its value goes easily unseen in the increasingly visual digital world. However, if written content is where your heart lies, you can benefit greatly from offering precise answers to users’ search queries — particularly if you occupy even a slightly uncommon business or knowledge niche. 

In other words, precision-based content leverages your expertise to connect with your target audience. While this can be tricky to get right, the best content marketing agencies keenly understand that a truly effective marketing strategy is one that capitalizes on your business’s and brand’s strengths and expertise.

An Awareness of Digital Privacy

This may seem counterintuitive at first glance, especially given the focus of digital marketing on personalized targeting. However, users have become increasingly more aware — and therefore wary — of what happens to their data on the internet. Keeping this concern of your primary stakeholders in mind as you craft your content marketing strategy has become an increasingly vital requirement of the online world in 2023. 

The best content marketing agencies are, consequently, taking care to acknowledge and address their brand partners as well as their target users’ privacy and data collection concerns — and are ensuring clear and effective communication as well as technical implementation to address them. 

The Upshot

The world changes rapidly indeed, and the digital world, even more quickly. Trying to build a house on shifting sands is never an easy task. However, by partnering with one of the best content marketing agencies in the business today, AdLift, you can leave the difficult task of building a great content marketing strategy to the experts who know best, leaving you free and at ease to take your business to even greater heights in the new year.