What is the Role of AMC in Mutual Fund?

What is an AMC? Have you ever wondered about the popularity of mutual funds? Well, let’s get going about AMC’s role in mutual funds. Asset Management Company, abbreviated as AMC, is a group of professionals who oversee the investments of mutual funds. These are the individuals in charge of financial asset selection as well as one of the most significant metrics for a mutual fund for investors, the return. Pretty much what all of us invest in mutual funds for.

AMC is in charge of accepting cash from diverse clients and investing them in schemes to maximize profits.

AMCs are in charge of the overall functioning of the Mutual Fund. The aim begins with establishing a financial goal for a fund, followed by determining the asset class, whether debt, equity, or other financial assets are to be included and then picking stocks, debt-based bonds, real estate, and so on.

The Role of an AMC

We, as investors invest in an AMC based on the portfolio they provide, with a clear investment reasoning and philosophy. An appointed asset manager would make decisions and other tactical moves, such as rebalancing and selection, to benefit the investors. In general, they manage the portfolio by enforcing the following rules:

Research and Analysis

Portfolio construction necessitates a thorough examination of which asset class to select based on market conditions. Analysts in an AMC would undertake in-depth market analysis on both a micro and macro scale.

Portfolio Construction

The portfolio is built by first identifying the investment aim or reasoning. The primary goal of a fund manager is to outperform the benchmark. The fund managers would take AMC’s analyst’s market findings and begin with designing a fund plan.

Asset Allocation

The mutual fund aims at this point. Now, the asset must be allocated based on the investing logic, such as for a debt-based fund, not more than 20% in shares, and so on.

Following broad asset class allocation, the procedure now focuses on selecting real assets, such as for an equity-based – growth fund, in which all growth stocks must fit inside a large-cap in order to achieve the required return.

Review of the Performance

The AMC would keep a close eye on the fund scheme’s performance, as it is critical to outperform your competitors in the market.


Markets are not steady at any point in time – therefore if a stock has been allocated, say, 10% of the fund and is not performing well, funds must be re-allocated to a better performing stock. This is a critical procedure that defines a fund manager’s expertise.

The board of trustees has oversight over an AMC. The Securities and Exchange Board of India (SEBI) regulates AMCs, as well. Another governing body for AMC is the Association of Mutual Funds in India (AMFI). Every AMC must follow the rules and risk management recommendations established by both SEBI and AMFI.

This is the role of AMC in Mutual funds, and it’s quite a vital one, but here the actual challenge is finding one – you can find out on what basis an investor must be choosing an AMC.

How you Can Find an AMC

Before selecting an AMC, you should investigate the AMC’s track record as well as the assets under management (AUM). It is advantageous to select an AMC with big assets under management that can handle major investors’ abrupt redemption demand.

Market-savvy investors can also look at the performance history of various mutual fund schemes managed by the AMC during both ups and downs in the market. This can get you a sense of performance across market cycles and time lines.

The Review – You should speak with other investors to see whether the prior performance has been consistent and if there have been any complaints filed against the AMC. The review of other clients is always the best way to find the right AMC.

Reputation – A fund house does not achieve its position overnight; it takes months or years. For example, an AMC gets a strong reputation only after regularly working well for 5 or 10 years. So, make sure you are looking into the reputation of the AMCs you come across.